In this article, we will be looking at mobile app marketing and shed light on some practical ways to promote your mobile app.
Are you a developer or a business person who has launched or about to launch a new application? And you’ve been asking questions such as…
- How do I promote my mobile app?
- How do I create an app awareness?
- How do I make an app go viral?
- How do I get people to use my app?
- How do I get people to download my app?
And so many other questions not listed here, then, the mobile app marketing strategies revealed in this article should be taken very seriously. For what good is creating an app if no one sees or downloads it?
Imagine if WhatsApp could be used only on a browser! Whenever you need to chat with your friend, you open your browser, type in the WhatsApp URL and then, log in. This would have created enormous frustration among users. Fortunately, this is not the case. It was launched as an app, and all you need is just a single click.
Today, the number of smartphone users who have access to the Internet is huge, and in this rapidly evolving technology world, the demand for mobile apps has increased significantly. Consumers now seek convenience. For every small need, a mobile app is needed.
Some people find it tiring to surf anything on the web. They want that convenience where they can browse anything with one click. This is the desire of most smartphone user and is the very reason why mobile apps have gained enormous popularity in the world today.
Before we start listing the mobile app marketing strategies, let’s check out some statistics on the mobile app.
Mobile app statistics
To bolster the importance of a successful mobile app marketing campaign, we present some statistics collected by Statista. The number of downloads of mobile apps, worldwide, in the year 2019 exceeded 200 billion [204 billion in total], and the revenues generated through mobile apps were found at 462 billion dollars. – As of the last quarter of 2019, the number of apps available on the Google Play Store and iOS Store was 257 million and 1.8 million, respectively. According to reports shared by App Annie, mobile app downloads are expected to reach 258 billion by 2022. The numbers just keep increasing.
Mobile app marketing strategy to succeed in 2020
If you are an app developer, or if you’ve set up a mobile app for your business, here’s how you can promote your mobile app and increase your downloads.
1. Create awareness on the mobile app in advance
The first step to a successful mobile app marketing campaign is to create awareness on the app even before it is launched.
Just like when a movie begins shooting, and news about it circulates among fans, the same should also happen with the mobile app. When your app is under development and getting ready to be launched, let people be aware of it in advance. Just as fans have an idea that they would expect a movie from their favourite star soon, your target audience would also be excited to get to know your mobile app.
Tell your audience what they can expect from the mobile app, tell them about the user interface and features. Put simply; you need to arouse curiosity in your target audience.
2. Highlight it on your website
If you have a website, and it brings in a good number of users on a daily basis, it could be a huge advantage in your mobile app marketing strategy.
What you should do is highlight the download link of the mobile app on your website. And it must definitely be on the Home page. You can place it in the form of a banner at the header, footer or anywhere you deem fit on the homepage. Just make sure it’s easily apparent but at the same time, not hindering the user experience.
In addition, you can also use pop-ups for its promotion. Create a clean and catchy popup with an intriguing call to action to download the mobile app
3. Promote the mobile app through your blog
If you don’t have a blog section on your website, create it today. Having a blog keeps your visitors updated on any news, information or launch that revolves around your brand. And for your mobile app marketing strategy, a blog is a useful resource.
Let readers know you’ve launched or are about to launch a mobile app to make their experience even better and more fluid. Tell them about the development path of your mobile app, tell them how convenient it would be for them.
4. Contact your email subscribers
One of the best strategies for mobile app marketing would be to promote it among your email subscribers. Notifying your subscribers of the launch of your mobile app can increase its downloads. Communicate with them at regular intervals to introduce them to your mobile app.
You can also ask your email subscribers to leave feedback concerning your mobile app. Nobody can give you better feedback than your loyal subscribers. Ask them about their performance, their experience with the app or if there is something they think should be added or improved. When you ask your subscribers these questions, they will provide you with honest answers.
5. Mobile app marketing via videos
Videos are powerful for capturing user attention. That’s why you should also create a video for your mobile app. Keep it short, sharp and up to par. Don’t stretch the video until it gets boring. You only have a few seconds to impress users, try to make the most of it.
6. Take advantage of social media for your mobile app marketing
Can there be a better platform for promotion today than social media? The audience on social media is huge, with all categories of people using it.
Facebook and Instagram are two of the largest social media platforms, and if you have a business page set up on those networks, you can leverage them to promote your mobile app.
Your target audience is probably waiting for you on social media to hear news of the launch of your mobile app. Let them know it has arrived.
7. Paid advertising
I wonder if this point will be welcomed by all readers, as advertising can be a bit expensive and not all companies would like to consider this mobile app marketing strategy.
You can advertise your app on YouTube, or if you have a high budget, you can also approach a channel broadcast unit to place ads on their channel. For low-cost marketing, you can utilise the help of advertisements on social media and promote your app in front of a large audience.
8. Contact Influencers/ YouTubers
You would have often seen YouTubers indirectly promoting an app among their videos. Many brands are following this approach to promote their app. They contact a YouTuber who has a good number of subscribers and whose videos have huge successes on the platform.
When people watch those videos, they get to know the app. You too should try it. Connect with an Influencer or YouTuber and ask them to promote your app.
9. Submit your app on app review websites
Submitting your mobile apps on major app review sites is another way to ensure the breakthrough of your mobile app marketing campaign.
You will find a number of sites on the Internet where you can submit your app and ask the team behind a particular website to review it. People often visit app review websites to read about the most useful, newest and trending apps. Once approved and listed on the site, you can expect a handful of downloads from there.
10. Offer incentives for users downloads
While you’ve just launched your mobile app, your competitors are probably ahead of you and may have already gotten massive downloads for their apps. So it won’t be a walk in the park for you.
No matter how amazing your mobile app is, getting users to download is a challenging task. You have to attract your visitors to download your app, not through any bait, but by offering them something to do that favour. For example, if your business is about food delivery, you can offer them free delivery or a 50% discount on the first three orders, exclusively from the app, or like the first three rides for free if it is a booking app on required, as Ola cabs and Uber.
Finding out everything you need to do for your mobile app marketing, will get you downloads early on, but to ensure your users stick to your mobile app in the long-term, make sure it is perfectly optimised and offers a rich user experience.
Keep the app size as small as possible. Most users don’t download an app just by seeing the size of the app, keep that in mind. If users find your mobile app convenient, you will get many more downloads in the future.
What mobile app marketing strategy are you currently using to promote your business?